One of the very first mineral makeup lines in the beauty industry, Jane Iredale cosmetics were first launched over 20 years ago. Jane Iredale, the brand founder, had undergone laser resurfacing and required ultra-gentle makeup products that would conceal imperfections but would be ultra-gentle to the skin. Her range contains products that look good, feel good and are good for the skin. Products are easy to apply, as well, so that a woman can look her best in the shortest amount of time. 

Jane's success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.