This entry was posted in caliata on April 4, 2017 by admin.
So many questions can be asked about serums, starting with “Are they really that necessary?” and “Why in the world are they so expensive?” In reality, serums are the best way to deliver potent, active ingredients and improve your skin’s health. Within a few, weightless drops of product are extremely concentrated, potent powerhouses formulated with everything from antioxidants, such as ferulic acid and vitamin c, to moisture boosters and retainers, such as hyaluronic acid. Because of their potency and active ingredients, you are more often than not going to see a price tag higher than your average cleanser or moisturizer. Post-tone and pre-moisturizer, this is where you should focus your skincare budget. Continue reading →